One of the most overlooked parts of a B2B marketing campaign is social media.
Everyone likes to talk about it because it’s fun, and because it looks simple and easy. Because of that, social media doesn’t look like something where a business in a B2B industry would focus their energies.
After all, when was the last time the CxO of a Fortune 500 company signed a five-figure contract through a Twitter conversation? Yeah, that never happens.
But just because social media isn’t the main driver of sales doesn’t mean it doesn’t matter.
On the contrary, 45 percent of companies that use social media marketing have found it helps them reduce their marketing costs while 24 percent of businesses who use it specifically for lead generation have seen an increase in revenue.
If social media matters, then how do you use it in your lead generation marketing?