Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool. Whether it’s increasing brand recall with an online video, generating more exposure through earned media, or delivering higher social engagement via microcontent, it is essential to your operation. That’s why 89% of marketers pursue content marketing, according to the Content Marketing Institute’s 2017 B2B Content Marketing Report.
But just creating content doesn’t mean you’re doing content marketing well. The best success comes when it’s executed correctly. Great execution entails many things: