Healthcom Media Marketing Blog

Healthcom Media Marketing Blog

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  • Green Web Hosting. Powered by the Sun

    sun powered servers with solar arrayI'm not sure if you've heard but we're now generating over 20kW of electricity via a large solar array that pumps electricity right into our datacenter! And did you also know that our data center was extremely energy efficient even before we built our solar array?  We use ambient air cooling - filtered outside air - to cool our servers, instead of air conditioners, whenever the outside air temperature is below 70 degrees.  Since we're located at a 7,000' elevation this means that our datacenter is cooled without air conditioners nine months of the year - and even most summer nights! Read more…

  • Segmenting Lists: Top 4 Benefits Showing Amazing ROI

    email marketing best practicesGone are the days when digital marketers would send the same generic email blast to their subscribers. Now, every savvy digital marketer knows that segmenting their email marketing list is key to running successful email campaigns. In fact, many customers have come to expect this high level of personalization. A report from AgilOne found that 79 percent of U.S. consumers expected personalized experiences with the brands they shopped with and that 50 percent expected them to remember their past purchases. Read more…

  • IAB Display Advertising Guidelines

    Interactive Advertising BureauIAB released a complete overhaul of the IAB Standard Ad Unit Portfolio, for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising. Please review the technical specifications and email your comments to newadportfolio@iab.com before November 28, 2016. Read more…

  • Top 6 Digital Marketing Aspects for 2017

    Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017, now is the time to jump on the bandwagon, if you haven’t already. A new year is upon us and growth is evident with the many changes in content marketing. This platform presents a phenomenal boost to businesses of all types. Almost all your colleagues and competitors have developed a strategy for business growth, with content playing a key part. Content marketing is not going away, and as you start to think about your marketing budget for 2017, you should make content a focal point. Read more…

  • email marketing: How to Engage Before the First Touch

    email marketing best practicesEarlier we covered English-language spam rules, a diligent observation of laws regulating the mass sends of unsolicited marketing materials to prospects. The good news for marketers is that there are dozens of perfectly legal, non-spam ways to make first touch engagements happen. Here’s a real life illustration that showed up in my Facebook feed the other day. My friend, a former colleague who now works as a marketing director at a university, posted a conversation she had with a sales rep selling billboard space who cold-called her office line: Read more…

  • Top Strategies for B2B Content Syndication

    Extensive reach, increased targeting of active buyers, reliable prospect qualification, and higher return on investment are some of the most significant content syndication benefits. However, knowing the value of content syndication is only half the battle in strong marketing; you must also understand how to achieve the best possible results. Based on proven success, the following is a look at several key plans for maximising your B2B content syndication efforts. Read more…

  • Top 7 Content Marketing Platforms to increase Content Marketing Quality & Quantity

    With every other form of marketing on the internet becoming too competitive and difficult, one marketing strategy that will save you is content marketing. Your audience is dying to hear your voice and your story, and you’ve got to give it to them in an enchanting manner or you stand the risk of losing them to your competitors. In today’s internet marketing world, companies and businesses are defined by their unique voice and their story, and it’s only by creating compelling content that you can easily get your story out there and get your voice heard by thousands of people. Read more…

  • Where top blog sites get most of their web traffic

    Go crazy creating content AFTER you get your SEO strategy figured out. When it comes to driving traffic to your blog, one of the most common mistakes people make is spending too much effort on things that barely move the needle. The entire goal of establishing an effective online presence, after all, is to one day cross the threshold where people find you more often -- ideally far more often -- than you spend time trying to find them. Read more…

  • Connect NinjaForms with Salesforce

    Salesforce Authorization

    Salesforce uses Open Authorization to connect to your Salesforce account. This process enables you to connect your WordPress site to Salesforce without having to store your Salesforce username and password in the website. You will create a “Connected App” in Salesforce, which has its own Consumer Key and Consumer Secret. This ID and Secret is what you will enter into WordPress to help you gain access to your Salesforce account. Read more…

  • Generating Leads – The real work begins after the first connection

    As a professional digital marketer, you’ve most likely got the workflow down pat.

    • First, you determine your ideal customer or prospect.
    • You create the content those buyers are most interested in, like a clever social media campaign, a well-researched content strategy, or an irresistible offer.
    • When the campaign seems perfect, you launch it into cyberspace.
    • Then, you watch as the new leads roll in and congratulate yourself on a job well done.
    But your job as a marketer shouldn’t stop with lead generation or the handoff to the sales team. I dare say your most important work is yet to be done — nurturing those leads to become customers. Read more…

  • PHP 7 – Top 7 features

    Released in late 2015, PHP 7 was the first major PHP release in over a decade, skipping over the cancelled PHP 6 to provide a whole slew of modern updates. Here are some of our favorite features: Read more…

  • Bulk Email Rules: CAN-SPAM, EC Directive, CASL and more

    Email Best PracticesWith email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their target audiences. But it’s not as simple as quickly drafting a messages and hitting “send.” With laws and regulations surrounding this marketing method, many still don’t understand all the rules and restrictions that surround this platform. Marketers need a reference guide for bulk email compliance as it gets pretty complex internationally. This handy resource will help you navigate CAN-SPAM, CASL, EC Directive, and SPAM Act 2003.  The information provided covers your bases for all English-language bulk messaging in the marketing context. We’ve tried to break down the rules and legal jargon into something a little easier to understand and help you remain compliant in your email marketing efforts. For the full-on legalese we’ve provided links to the government copy. Read more…

  • Hide Page Title or Post Title in WordPress

    hide on a post by post and page by page basis. Those of us who want WordPress to be more than a blogging system often find that we need to bend and twist and shape it to do things that might at first seem counter-intuitive: hide a Page title, for example, or even remove a Post title. Read more…

  • Where to Put Your Logo? What the Research Says

    You’ve got a beautifully designed logo. Well done. Now, what do you do with it? Once your high quality logo is designed and ready to go, it should appear on all your branded material, including your WordPress website. Typically, there are three schools of thought as to where logos can go: in the top-left, top-middle, or top-right corners of a page. So this begs the question: which position is right for yourlogo? If we’re going strictly based on UX logic, then your logo belongs in the top-left corner of your website. No questions asked. There are two reasons for this: Read more…