How can a startup generate awareness and attract new customers without the resources necessary to pursue traditional marketing or public relations efforts?
Get creative and use these three tips to turn your customers into an effective marketing channel:
1. Reward users that recommend your product.
Word-of-mouth marketing isn’t just more effective than any form of advertising, it’s also really cheap or free. So, you need to make sure you maximize its potential.
If you have a product or service that leaves customers happy, many will recommend it. But, when you offer even the slightest incentive for sharing your product, the number of recommendations you get climbs significantly.
Many of our users at Boomerang tweet about us in exchange for message credits that allow them to snooze and schedule additional emails. Cynics might wonder if giving such incentives could result in disingenuous tweets on throwaway accounts with few real followers. But, our research rejected such skepticism pretty clearly and showed we garnered word-of-mouth recommendations that reached thousands of real users.