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Audience
We employ effective strategies to connect with the nursing audience. We extend this access to our partners, and provide insight on engagement and outcomes.
Brands
HCM publishes award winning journals and innovative digital resources, providing access and influence to the nursing and healthcare professional markets.
Capabilities
Give your message the professional edge to engage and influence. Our reach and thought leadership drive many strategic initiatives to build successful campaigns for our partners.
Data-driven Marketing SolutionS
Peer-Reviewed Publishing
Clinically sound, engaging and timely, the content that makes it into our journals is reviewed by a distinguished board of editors and healthcare practitioners.
Native Advertising
Authority and credibility is built through editorial integration with key messaging and strategic placement.
Video
Tap into the highest engaging digital media. Programs are available in short form and series formats, and are supported by a holistic marketing plan.
Education
Need to teach a group about best practices in technology, sanitation, wound care, mindfulness — We can help build an education program that delivers content via web, print, webinars and more.
Targeted Advertising
Our sites were visited by more than 3 million nursing professionals last year. Creative ads across all channels play a key role in branding, engagement, and leads.
Digital Asset Development
HCM’s hyper-focused resources are developed for partners to promote specific goals and campaigns that provide authority.
Podcasts
Reach professionals across multiple devices that allows you to entertain while you educate. Generate accessible and portable content for busy HCPs.
Webinars
Presented as live broadcasts, these streaming resources provide direct access to though leaders through real-time Q & A sessions and interactive features.
Market Research and Audience Insights
Leverage market research experience and access to millions of healthcare professionals who want to be heard.
Mobile Marketing
Studies have predicted that as many as 97% of nurses will use mobile devices for care-related activities. We can reach them.
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Let's Talk about Results
To learn more about HCM’s proven multichannel solutions, reach out for a strategy session with one of our account directors
Lillee Gelinas, MSN, RN, CPPS, FAAN, is the Editor-in-Chief of American Nurse Today, the official journal of the American Nurses Association. A nurse leader with more than 30 years of experience, Gelinas also serves as system vice president and chief nursing officer of CHRISTUS Health, a system comprising more than 350 hospitals, services and facilities in the United States, Mexico and Chile. She is a well-respected thought leader and speaker on health care management, clinical issues, and patient safety and quality issues. She has served in various nursing leadership roles, including a member of the Centers for Medicare & Medicaid Services Nursing Steering Committee; the board of directors for the National Patient Safety Foundation; the Nursing Advisory Council of The Joint Commission; and many others. She is a fellow of the American Academy of Nursing and a member of the Academy’s Nursing Informatics and Technology Expert Panel.